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ultimate promo bag

    #womensequalityday #nineteenthamendment #suffrage #vote #representation #suffragette    

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feminine tee

  We design with thought to construction inspired by the beauty of the fabric and female form.   Architect, Oscar Niemeyer, said,  ”My work is not about ‘form follows function,’ but ‘form follows beauty’ or, even better, ‘form follows feminine.’ ”   What is feminine? Traditionally delicate, fragile, and dainty are adjectives associated with femininity. What […]

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Penelope at her Loom

    A slow fashion story : )  When I first started HERLOOM, I sent my friends this painting joking that Penelope didn’t look as excited about HER LOOM as I was.   What I did not share was the significance of the work. The subject is Penelope, wife of Odysseus, the main character in […]

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Let it drape – Madame Gres

  When we shot our fall 2013 look book, I learned something profound. Better to let the fabric be. Assuredly, there is a time to straighten … but clothing is not static. That is its original beauty. (And the truth of the runway.) The movement of the wearer transforms the garment.   It is also […]

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