sub rosa

Category Archives: about

Mark West / FabricForm

  We enjoyed the UW Department of Architecture lecture given by Mark West of C.A.S.T., Winnipeg, who spoke of the beauty and usefulness of using fabric forms for reinforced concrete construction.   “Work at CAST generally begins with relatively small physical models made with “analog” materials (plaster to model concrete, paper or plastic sheets to model […]

Also posted in drape, production, sculpt, slow fashion | Leave a comment

ultimate promo bag

    #womensequalityday #nineteenthamendment #suffrage #vote #representation #suffragette    

Also posted in promo, support, swag | Leave a comment

feminine tee

  We design with thought to construction inspired by the beauty of the fabric and female form.   Architect, Oscar Niemeyer, said,  ”My work is not about ‘form follows function,’ but ‘form follows beauty’ or, even better, ‘form follows feminine.’ ”   What is feminine? Traditionally delicate, fragile, and dainty are adjectives associated with femininity. What […]

Also posted in sculpt | Leave a comment

Penelope at her Loom

    A slow fashion story : )  When I first started HERLOOM, I sent my friends this painting joking that Penelope didn’t look as excited about HER LOOM as I was.   What I did not share was the significance of the work. The subject is Penelope, wife of Odysseus, the main character in […]

Also posted in slow fashion | Leave a comment

Let it drape – Madame Gres

  When we shot our fall 2013 look book, I learned something profound. Better to let the fabric be. Assuredly, there is a time to straighten … but clothing is not static. That is its original beauty. (And the truth of the runway.) The movement of the wearer transforms the garment.   It is also […]

Also posted in sculpt | Leave a comment